We build tools that make SEO analytics accessible
Since 2020, we've focused on turning complex data into clear insights. Our platform started as a way to help marketers actually understand what their numbers mean without needing a PhD in statistics. We teach people how to find patterns, spot opportunities, and make decisions based on real evidence instead of guessing.
How we got here
We didn't start with a grand vision. We saw people struggling with spreadsheets full of data they couldn't use. So we built something that made sense to us, tested it with real users, and kept fixing what didn't work. Five years later, we're still doing that.
Foundation
Started with basic workshops teaching Google Analytics to small business owners in South Launceston. Ten people showed up to the first session. We realized most training materials assumed too much knowledge, so we rewrote everything from scratch.
Expansion
Moved online after realizing travel restrictions weren't our only barrier. Built interactive exercises that let students practice with real datasets instead of just watching videos. Course completion rates went from 40% to 78% once people could actually do things.
Current Focus
Now serving students across 23 countries. We've added advanced topics like predictive modeling and competitor analysis, but kept the same approach: small steps, real examples, immediate application. Still fixing things that confuse people.
Built by people who actually use this stuff
Our team comes from marketing agencies, in-house SEO departments, and data analysis roles. We've all spent too many hours staring at confusing dashboards, which is why we're particular about making ours clear.
Kasper Lindqvist
Lead Instructor, Analytics
Spent eight years doing SEO for e-commerce companies before joining Lanthorevixo. Got tired of explaining the same concepts over and over in slightly different ways, so started writing them down properly. Now teaches our core analytics courses and builds most of the interactive exercises. Still consults occasionally to stay current with what actually matters in real projects.
Where we're headed next
We're adding more content on automation and predictive analytics because that's where the field is moving. Also building better collaborative tools so teams can work through problems together instead of passing spreadsheets back and forth. The core approach stays the same: teach practical skills that solve real problems.
Get in touchNew Opportunities
More advanced modules covering emerging tools and techniques that are actually being used in the industry right now.
Growth
Expanding our workshop library with specialized tracks for different roles and experience levels.
Future Technologies
Preparing content on AI-assisted analysis and automated reporting systems as they become standard tools.
Development
Building better collaborative features and team learning paths based on what students actually request.